Project Background
Tutti Rouge, a fashion-forward online retailer focused on intimate women's fashion, wanted to get their platform ready to handle thousands of orders everyday by optimizing all the technical SEO factors that many would have missed. Their goal was to offer customers a seamless shopping experience while being highly visible across search engines and to improve customer retention.
We optimized Tutti Rouge's e-commerce platform for technical readiness to handle 1000s of orders each day and get high visibility across search engines.
Objectives
SEO SWOT audit: We did a deep dive into Tutti Rouge's Shopify store to uncover their SEO SWOT & crafted an action plan that outlines short, medium & long-term optimization strategy.
Optimize for Visibility: Ensure best SEO practices are implemented & maintained to help with visibility across search engines.
Monthly HappyReports: Transparent monthly SEO reports that outlines how Happyranks has influenced your business, no sugarcoating.
Key Features Delivered
Done-with-You Approach: We take your opinion and goal on every step from audit to execution to ensure we do what works best for your business.
Dedicated Communication Channel: We don't hide behind timezone differences or business hours, we are available for you at your business hours, for at least 2 hours, via WhatsApp/Telegram/Slack whichever is convenient for you.
Detailed & Transparent HappyReports: SEO is about experimenting & learning from mistakes. We share the wins as well as the failures. In fact, We highlight failures right in the first page of our monthly reports.
Flexible SEO Strategy: Based on the learnings from each month, we iterate our strategy that sets you up for the win. No guessing, no BS.
Our Approach
Discovery Phase:
Conducted workshops with Tutti Rouge team to understand their brand, target audience, and key requirements.
Performed competitor analysis to identify successful strategies and differentiators in the fashion e-commerce market.
Audit Phase:
SEO SWOT audit: Using the industry best tools to audit the site & craft a no nonsense SEO SWOT audit report that doesn't speak fluff. Clear, Concise & Action-driven recommendations laid out in Short, Medium & Long-term strategy
Implementation Phase:
Tech SEO: Technical SEO takes utmost priority, we tackle all the issues holding back Tutti Rouge from getting the visibility it deserves on search engines.
On-page SEO: Once the technical SEO is taken care of, we then focus on improving the on-page elements, grounded in the discussions from the discovery phase to address the goals and requirements.
Off-page SEO: Once we start publishing the content across blogs and pages, we outreach to relevant websites to acquire backlinks.
Results
35.4% YoY Increase in Sales: Overall improvement in SEO lead to 35.4% more YoY sales from organic channel in less than 4 months.
40% Growth in Traffic: Our 360° SEO optimization attracted new customers from search engines.
18.6% Increase in Average Order Value: Personalized recommendations encouraged customers to explore more products.
Global Reach Expansion: Implemented hreflang & regional currency support for international customers.
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