Project Background
Efficy is Europe's favorite CRM brand who needed engaging long-form blog content to establish their credibility and help their audience make better choices.
Tech Copywriting for Europe's favourite CRM brand Efficy. The copy needed to be engaging and not so heavy on vocabulary to ensure easy readability.
Objectives
Boost Online Visibility: Improve search engine rankings for targeted keywords.
Drive Organic Traffic: Increase website visits through optimized content and SEO practices.
Lead Generation: Attract and convert high-quality leads through strategic long-form articles.
Strengthen Brand Awareness: Position Efficy as a trusted authority in CRM solutions.
Key Features Delivered
Targeted Keyword Rankings: Achieved top positions for high-volume keywords.
Content Hub: Created a blog section featuring eco-friendly tips, company updates, and case studies.
Lead Nurturing: Implemented email marketing workflows to convert readers into leads.
Our Approach
Research & Planning Phase:
Conducted a comprehensive SEO audit to identify target topics.
Researched industry-specific keywords and competitor strategies to build a strong content roadmap.
Developed a tailored plan, including explainers, guides & strategy contents.
Execution Phase:
Wrote a detailed draft and dialed in on the finer details with Efficy's content team to match their style and requirements.
Used collaborative approach to keep the Efficy team informed about every step of the content production.
Results
200% Increase in Organic Traffic: Higher rankings drove significant traffic growth.
Brand Visibility: Grew demo bookings by 28% and established thought leadership in the industry.
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