Virukksha Gardens
Brand Identity + Custom Website + Socials + Paid Ads
Project Background
Virukksha Gardens, an outdoor party lawn located within the premises of Lotus Mahal, wanted to showcase their uniqueness to enable people to party in peace amongst nature's peaceful environment along with easy access from Coimbatore city.
Developed brand identity & an aesthetic website on Wix Studio to truly capture the essence of Virukksha Garden's vibe.
Objectives
Brand Identity: Developed a modern brand identity that brings Virukksha Gardens' to life.
Custom website: Built a custom website that highlights Virukksha Gardens' uniqueness.
Engaging socials: Made their social media feed reflect the true essence of celebrations.
High-performing ads: Created high-performing ad campaigns that improve visibility and drives bookings.
Key Features Delivered
WhatsApp Integration: Instant communication channel enabling direct inquiries, booking confirmations, and real-time customer support through seamless WhatsApp messaging..
Social Feed Integration: Dynamic Instagram feed showcasing recent events, celebrations, and venue highlights to inspire and engage potential clients.
Interactive Gallery: Stunning visual showcase of weddings, corporate events, and celebrations with organized categories for easy browsing and inspiration.
Custom Booking Enquiry Form: Streamlined inquiry system capturing event details, preferences, and contact information for personalized service and quick responses.
Our Approach
Research & Planning Phase:
• Conducted comprehensive analysis of Virukksha Gardens' target audience and competitive landscape to define project scope.
• Mapped out user journeys for event booking, gallery browsing, and inquiry processes to ensure intuitive website navigation.
Design & Development Phase:
• User-Centric Design: Created an elegant, visually appealing interface showcasing Virukksha Gardens' scenic venue with clear calls-to-action and accessibility features.
• Custom Features: Built specialized modules for WhatsApp integration, social feeds, and custom booking inquiry forms.
• Mobile Optimization: Ensured the website was fully responsive and delivered seamless performance across smartphones, tablets, and desktops.
• Integration: Connected the website with Google Reviews API, Instagram feed, WhatsApp Business, and third-party virtual tour platforms.
Implementation & Testing Phase:
• Conducted thorough testing across multiple devices and browsers to ensure optimal performance and fast loading speeds.
• Trained Virukksha Gardens' staff on content management, booking form handling, and social media integration features.
• Gathered client feedback post-launch for continuous improvements and feature enhancements.
Results
Increased Organic Visibility: Website traffic and search rankings improved significantly due to SEO optimization and engaging content strategy.
Enhanced Lead Quality: Generated more qualified booking inquiries through targeted landing pages and streamlined contact forms.
Social Media Growth: Instagram engagement and follower growth accelerated with consistent event showcases and venue highlights driving brand awareness.
Advertising Performance: Digital ad campaigns delivered higher click-through rates and conversions by leveraging the new website's compelling visuals and user experience.
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