Project Background
Lotus Mahal is one of Coimbatore’s most scenic and sought-after wedding halls, designed for seamless and memorable celebrations. They have state-of-the-art amenities to make your event planning stress-free.
Developed a custom website for Lotus Mahal, integrating their social feed, Google reviews & 360° virtual tour seamlessly into a unified platform to view, experience & book Lotus Mahal.
Objectives
Custom website: Built a custom website that highlights Lotus Mahal's uniqueness.
360° virtual tour: Built a custom 360° virtual tour platform for Lotus Mahal.
Engaging socials: Made their social media feed reflect the true essence of celebrations and .
High-performing ads: Created high-performing ad campaigns that improve visibility and drives bookings.
Key Features Delivered
WhatsApp Integration: Instant communication channel enabling direct inquiries, booking confirmations, and real-time customer support through seamless WhatsApp messaging.
360° Virtual Tour Integration: Immersive virtual experience allowing clients to explore banquet halls, guest rooms, and outdoor spaces from anywhere.
Google Reviews Integration: Live display of authentic customer testimonials and ratings, building trust and showcasing Lotus Mahal's excellent service reputation.
Social Feed Integration: Dynamic Instagram feed showcasing recent events, celebrations, and venue highlights to inspire and engage potential clients.
Interactive Gallery: Stunning visual showcase of weddings, corporate events, and celebrations with organized categories for easy browsing and inspiration.
Custom Booking Enquiry Form: Streamlined inquiry system capturing event details, preferences, and contact information for personalized service and quick responses.
Our Approach
Research & Planning Phase:
• Conducted comprehensive analysis of Lotus Mahal's brand identity, target audience, and competitive landscape to define project scope.
• Mapped out user journeys for event booking, gallery browsing, and inquiry processes to ensure intuitive website navigation.
Design & Development Phase:
• User-Centric Design: Created an elegant, visually appealing interface showcasing Lotus Mahal's scenic venue with clear calls-to-action and accessibility features.
• Custom Features: Built specialized modules for WhatsApp integration, 360° virtual tours, social feeds, and custom booking inquiry forms.
• Mobile Optimization: Ensured the website was fully responsive and delivered seamless performance across smartphones, tablets, and desktops.
• Integration: Connected the website with Google Reviews API, Instagram feed, WhatsApp Business, and third-party virtual tour platforms.
Implementation & Testing Phase:
• Conducted thorough testing across multiple devices and browsers to ensure optimal performance and fast loading speeds.
• Trained Lotus Mahal staff on content management, booking form handling, and social media integration features.
• Gathered client feedback post-launch for continuous improvements and feature enhancements.
Results
Increased Organic Visibility: Website traffic and search rankings improved significantly due to SEO optimization and engaging content strategy.
Enhanced Lead Quality: Generated more qualified booking inquiries through targeted landing pages and streamlined contact forms.
Advanced Booking Success: Achieved full bookings for auspicious muhurtham dates through integrated marketing efforts across website, social media campaigns, and virtual tours.
Social Media Growth: Instagram engagement and follower growth accelerated with consistent event showcases and venue highlights driving brand awareness.
Advertising Performance: Digital ad campaigns delivered higher click-through rates and conversions by leveraging the new website's compelling visuals and user experience.
Improved User Experience: Enhanced customer satisfaction with seamless navigation, instant WhatsApp support, and immersive virtual tour features.
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