What they do
Tutti Rouge is an UK based women's fashion brand, known for their quality fabrics for the past 25 years. We came to the market in 2012 with the first of our own brands and have added two further brands during the last 4 years. We have developed our offerings online through the shopify platform (not the Pro Variant). Our future plans present some challenges in the field of SEO as we have limited resources in-house.
Requirements & Impact
Their Need
Having worked with others without sucess, Tutti Rouge are looking for Optimisation of keywords, Images & Site speed – particularly on mobile devices – 75% + of our traffic.
Their needs
Optimisation of activity on site, providing directives to the brands on the low-level tech side for us to implement.
Better use of keywords
Site speed optimization – particularly on mobile devices – 75% + of our traffic
Our Solution
Happyranks' signature SEO SWOT audit helped uncover quick wins & technical issues on Tutti Rouge's Shopify store.
What we did
hreflang markup fixes to improve regional rankings across EU, with lauguages like Italian, Spanish, Deutsch and more.
Adding more SEO-optimized content across homepage and product pages.
Mobile speed optimization by removing unused themes, plugins & codes.
Within 4 months, organic traffic for conversion focused keywords triples and sales from organic channel grew by 35.4% YoY
The impact
11x more organic traffic across Google & Bing
3.2x More mobile visitors and 2x more conversions
35.4% more sales from organic channel leading to 2.5x more overall revenue YoY
The Numbers
more organic search impressions
more engaged website visitors
more conversions from organic
Thoughts from the client
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A very worthwhile experience for our business. The knowledge requirements for SEO are complex and ever-changing. Its good to have Happyranks & team in your corner to guide and oversee this journey.
